ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks

In the fourth technology revolution, influencer marketing is an essential kind of digital marketing. This uses identified influencers to viral information products target customers. It useful support brands exposed more valuable online consumers. The campaign needs a management system manage on social network. helps increase efficiency campaign. paper proposes for campaign, called ADVO system. provides tool collecting data network and detecting potential brand meaningful measures users include amplification factors evaluating propagation, passion point measure user’s favorite when it comes brand, content creation score determining ability post-content creating. make decision through real-time visual reports foundation create commercial activities construct advocate community related brand.